Crafted high-performing content for Market-G's
seasonal campaigns, aligning with Gen Z trends and
the brand’s playful, bold identity. Supported the
end-to-end content strategy for digital channels,
driving increased engagement during peak retail
periods. Developed short-form video content that
boosted holiday campaign engagement by 25% on
TikTok and Instagram. Collaborated with the social
team to create compelling copy and visuals,
ensuring a consistent brand voice across platforms.
Assisted in planning and scheduling weekly content
calendars, ensuring the timely delivery of promotional
assets.